Sales and Marketing
Sales and marketing are
The Foundations of any Successful Business
Sales and marketing are the foundations of any successful business. Sales and marketing work together to increase brand awareness, create proper leads, and turn prospective clients into lifetime customers. This is done by combining strategic planning, innovation, and effective communication.
The most important part of sales is that the consumer is the focal point. The proposition, the product, or the service must be presented to the consumer. Marketing, on the other hand, covers branding, market research, advertising, and content to attract the target audience. When sales and marketing go hand in hand, they meet customer demands and build relationships that contribute to the growth of a business.
Inside and External Resources to Help Drive Your Business
Duration
6 Months
Case Studies
15 +
Training Mode
Online
Sales and Marketing
1. Art of Selling
- 1. Introduction to sales
- 2. Needs assessment
- 3. Transition from enquiry to prospect
- 4. Stages of an introductory appointment
- 5. Customer centricity
- 6. Overcoming objections
- 7. Closing the deal
- 8. Performance evaluation
2. Effective Negotiation Skills
- 1. Understanding negotiation process and structure
- 2. Strategies & skills of negotiations
- 3. Influence and persuasion in negotiation
- 4. Impact of culture on effective negotiation
- 5. BATNA
- 6. Complexities of negotiating in team
- 7. Handling emotional influences in negotiation
3. Advanced Presentation Skills
- 1. Components of a great presentation
- 2. Design and structure of a presentation
- 3. Managing fear and anxiety
- 4. Power of your voice
- 5. Projecting the 3 Cs – confidence, credibility and charisma
- 6. Closing like a pro
4. Overcoming Sales Objectives
- 1. Identify the objection handling model
- 2. Recognize type of objection
- 3. Factors causing objections
- 4. Converting objections to opportunities
- 5. Working it bottom up
- 6. Deflating objections
- 7. Unvoiced objections
- 8. Seal the deal
5. Strategic Marketing
- 1. Marketing management for a modern era
- 2. The marketing fit with corporate and business strategies
- 3. Capturing key marketing environmental insights
- 4. Customer insights and customer connections
- 5. Capturing marketing insights for demand measurement
- 6. Market segmentation and target marketing
- 7. Branding and positioning
- 8. Marketing strategies for competitive and market scenarios
- 9. The integrated marketing mix
- 10. Organising, planning, delivering and measuring market performance
- Strategic planning background
- Marketing strategy and ethics
- Writing a strategic marketing plan
- Marketing mix
- Reviewing latest marketing trends and thinking
- New product development
- Marketing communication
- Pricing
- Marketing channels
- Contemporary issues in marketing
- 11. Service excellence
- 12. Contract management
- 13. Contract management
- 14. Excelling in customer service
- 15. Influencing and persuading skills
- 16. Stress management
- 17. Understanding purchasing power
- 18. Closing sales
- 19. Retail sales techniques
- 20. Virtual selling skills
- 21. FMCG selling
